Challenge: Create a brand identity for a small business that specializes in making candles/wax melts that look and smell like food.
Customers: Gex X, Millenials, and older Gen Z.
Solution: I wanted this brand to feel funky and cool. I went with the font Bremlin in order to initially achieve that goal, and then further edited the letters to feel as though they were melting. The Cinnabon is one of the main items she sells, so I wanted to include it in the packaging and other various imagery for the company.
Overall the branding makes the company feel fun and different, which is what I feel someone would expect when buying a wax melt that looks good enough to eat!
Winter 2022.
Tools used: Ai | Ps | Ae