Challenge: Rebrand a boba tea shop in Duluth, Ga.
Customers: Teens and Young Adults (Gen-Z and millennials)
Solution: The original logo didn't make much sense to me. So, I completely scrapped that idea and went back to the name of the company. I decided to illustrate a happy cow drinking some delicious almond milk tea with boba. The original logo had Chinese text on it, which is an element I wanted to keep. I changed to Chinese text to say "So Good!" and placed it underneath the cow. I used these colors so the boba shop would feel fun and youthful, attracting the intended audience.
Fall 2022.
Original Logo:
Updated Logo below:
Tools used: Ai | Ps | Id