Challenge: Create an entire brand for the element Osmium. Os is a rare metal, and it is very costly at around $400 per ounce.
Users: Upper-class Millennials and Boomers looking to invest in a luxury metal to use for rings, pen tips, etc.
Solution: I focused on making this brand feel luxurious and exclusive. I wanted customers to feel as though they are part of a special club when purchasing this product.
Fall 2022.
Tools used: Ai | Ps
Back to Top