Challenge: Create an entire brand for the element Osmium. Os is a rare metal, and it is very costly at around $400 per ounce.
Users: Upper-class Millennials and Boomers looking to invest in a luxury metal to use for rings, pen tips, etc.
Solution: I focused on making this brand feel luxurious and exclusive. I wanted customers to feel as though they are part of a special club when purchasing this product.
Fall 2022.
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/dbce5593-525a-474b-9eaa-2cff06fc65ed_rw_1920.png?h=15deaddc2ceeaa9c963948bbc6dedd5d)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/24f18f3a-2069-45d3-bec8-79ce406933fe_rw_1920.png?h=28e4710cad7cf84b22e2225ce1d9fe55)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/8ded24f3-41e2-40d8-81b2-ff1926ef3b01_rw_1920.png?h=8f3a1ec7e98a280319a9864bf124eaff)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/3a0f31aa-710f-4849-9d46-1af7539be531_rw_1920.png?h=2a4b36b677f231d92807749f39718dfd)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/6df3ee41-19f2-40fb-8218-8316e86c57a7_rw_3840.jpg?h=16d18cfd3613d4097e66e507a3183400)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/9436e050-cf4d-4fbd-990c-442c311f20ac_rw_3840.jpg?h=2d1fe6df35ab864617d5fe0874bbf1cc)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/62c53d87-58d1-466e-8df2-6b24cbbfe64b_rw_1920.jpg?h=8303aa2fb9077c2907aa8db676fd4a90)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/de679c63-3028-4bba-bc45-670d38072d24_rw_1920.png?h=6e5259e062cae6d5237858242601ef3c)
Tools used: Ai | Ps