![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/e6c50498-931a-42bd-a50a-53d15cee6237_rw_3840.png?h=d26effe622686fdf4de7016dca11e331)
Challenge: RebrandĀ a boba tea shop in Duluth, Ga.
Customers: Teens and Young Adults (Gen-Z and millennials)
Solution: The original logo didn't make much sense to me. So, I completely scrapped that idea and went back to the name of the company. I decided to illustrate a happy cow drinking some delicious almond milk tea with boba. The original logo had Chinese text on it, which is an element I wanted to keep. I changed to Chinese text to say "So Good!" and placed it underneath the cow. I used these colors so the boba shop would feel fun and youthful, attracting the intended audience.
Fall 2022.
Original Logo:
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/fa052d9f-e3f7-4e4c-9eb0-4b5a1005b4e8_rw_600.png?h=2af3715b024132fa98fe672a919816a0)
Updated Logo below:
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/ec9c43ff-b746-443b-bf51-6d833701faca_rw_1920.png?h=3c2c82d4b6400a12cca287540c5e4f93)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/690bb3f5-ec77-4018-a6f3-5d8eccd15ca0_rw_1920.png?h=0cfe76b7c9ae67ba5dd408459c101b34)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/ef0dab27-40e9-440d-9e3c-de3acf2293f7_rw_1920.jpg?h=3fb1964d502b594197205286896c57f6)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/d3799c45-ec14-4d10-add5-0fcec4b3bb32_rw_1920.jpg?h=4cecbe5ee216d7fb3db58a827134f198)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/9fdced4f-0391-4f57-ae06-a5c293d60a60_rw_1920.jpg?h=84dbf603c147a681b9573c9c6935ff59)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/a84acd09-1f29-461a-a5f1-3caa4cd9c962_rw_1920.jpg?h=4083d48014f347f1777290047336fe75)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/b92d62bc-d6d1-4d8a-9a08-4194bb52ae1a_rw_1200.jpg?h=6c4afaf3a719954eca49d3575eb97f0c)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/e7929dd0-1ced-43a8-918c-9e3d47960aff_rw_1200.jpg?h=2ec405f285d54a6768df279a585d770d)
![](https://cdn.myportfolio.com/619160c2-d11b-4a93-bcf0-3ffad78e9a11/526632bd-e1b9-4aa9-82e5-41ab1a4a2d18_rw_1200.jpg?h=1da338b9a5e3a23dbe1f6ad07ac53596)
Tools used: Ai | Ps | Id